Staying true to the essence instilled by Pierre Balmain. Under the leadership of Christophe Decarnin, the brand solidified its status as a coveted label in the early 2000s, establishing a strong presence in the luxury market. The current creative director Olivier Rousteing has adeptly steered Balmain towards the future while upholding the classic 'jolie madame' principles of its founder and honoring the legacy of past Creative Directors. The brand's focus remains on impeccable fit, premium materials, intricate craftsmanship, and a bold aesthetic inspired by military influences.