Winning the ANDAM award in 1991 inspired Christophe Lemaire to create his own eponymous brand, a women’s collection to which he added a men’s prêt-à-porter collection in 1995. He put the brand on hold in 2000 to focus on his role as the artistic director of Lacoste, relaunching in 2007 with the opening of the flagship boutique and its cozy atmosphere in Paris’ Le Marais district. In 2010, Christophe Lemaire was joined by Sarah-Linh Tran, marking a turning point for the label, which rebranded as LEMAIRE and donned a new logo. A major runway show at Maison de la Radio served as a statement of this new artistic direction. The collections are now retailed at the boutique in Le Marais, on the brand’s website, and in the world’s top department stores, fashion boutiques and online shops.