1017 ALYX 9SM
1017 ALYX 9SM
Founded in 2015 by American designer Matthew M. Williams, 1017 ALYX 9SM redefined functional luxury through industrial precision and uncompromising craftsmanship. Recognised the world over for its signature rollercoaster buckle, the label transforms utilitarian hardware into objects of quiet desire, pairing technical fabrics with brutalist detailing and a distinctly modern silhouette. Each piece balances streetwear attitude with refined construction, from sculptural outerwear to standout accessories. Explore the men's edit alongside the 1017 ALYX 9SM women's collection, and discover considered, design-led essentials at MARAIS.
The Vision Behind 1017 ALYX 9SM
Founded in 2015 by American designer Matthew M. Williams, 1017 ALYX 9SM has become one of the most influential names in contemporary luxury. The label's distinctive name carries personal meaning: 1017 marks Williams' birthday, the seventeenth of October, while 9SM nods to the brand's first studio on Saint Mark's Place in New York City. From the outset, Williams set out to merge industrial precision with refined, wearable design.
The result is a wardrobe defined by clean lines, considered hardware and a quietly rebellious spirit. Best recognised for its signature Rollercoaster buckle, drawn from the safety mechanism of an amusement-park ride, the brand turns functional detail into instantly recognisable design language.
Explore the 1017 ALYX 9SM Men's Online Collection
At MARAIS, the 1017 ALYX 9SM men's edit gathers the label's most coveted pieces in one place, from sharply cut 1017 ALYX 9SM clothing to the hardware-led accessories that built the brand's reputation. Each piece reflects Williams' belief that luxury should feel as purposeful as it looks.
1017 ALYX 9SM Accessories
The brand's accessories are where its design philosophy is most concentrated. Belts, jewellery and small leather goods carry the Rollercoaster buckle and other engineered details that have become collector favourites. Discover the full range of 1017 ALYX 9SM accessories and the bags that bring the same precision to everyday carry.
1017 ALYX 9SM Shoes
Footwear from the house balances technical construction with a streamlined silhouette. The 1017 ALYX 9SM shoes collection moves easily from city streets to evening wear, anchoring a contemporary luxury wardrobe with understated confidence.
Shop 1017 ALYX 9SM at MARAIS
MARAIS brings the world's most sought-after luxury labels to Australia, and the 1017 ALYX 9SM men's collection sits among them. Browse the full edit of men's designer fashion at MARAIS and invest in pieces that pair industrial craftsmanship with timeless, modern elegance.