Our Story

For over two decades, MARAIS has stood as a cornerstone of the Australian luxury landscape. Established in Melbourne, our journey began with a vision to bring the world’s most prestigious fashion houses to local shores, fostering a sophisticated dialogue between global trends and the Australian lifestyle.

A Curated Legacy

What began as a single boutique has grown into a multi-destination experience. With several flagship locations across Melbourne and the 2021 launch of our global digital platform, MARAIS continues to define the height of high-end retail. We are proud to be recognized as one of the country’s longest-standing luxury boutiques—a testament to our unwavering commitment to quality and service.

The MARAIS Curation

Our edit is a living, breathing collection. We specialize in a meticulous mix of:

  • Ready-to-Wear: From iconic heritage houses to the avant-garde "new guard."
  • Accessories: An expansive selection of footwear, bags, and leather goods.
  • Lifestyle & Jewelry: A sophisticated range of fine jewelry and curated lifestyle products.

Whether it is a debut collection from an emerging designer or a limited-run piece from an established icon, every item at MARAIS is chosen for its artistry and enduring appeal.

The Evolution of MARAIS

The Early Years: Establishing Luxury

  • 2004 | The Multi-Brand Debut: MARAIS makes its landmark debut at Melbourne’s historic Royal Arcade, introducing a sophisticated curation of international heavyweights including Balenciaga, Lanvin, Givenchy, Mastermind, and Rick Owens.
  • 2012 | Mastermind Japan Anniversary: A prestigious honorary event is hosted by MARAIS Multi, featuring an exclusive appearance by Mastermind Japan founder, Masaaki Homma.

Strategic Expansion & Specialization

  • 2014 | A New Identity: The original multi-brand concept undergoes a strategic transformation into MARAIS Men.
  • 2014 | The Women’s Flagship: Elevating the Melbourne retail landscape, the MARAIS Women flagship opens its doors on Bourke Street.

The Givenchy Partnership

  • 2015 | Sydney Launch: MARAIS facilitates the launch of Australia’s first Givenchy Boutique at Westfield Sydney.
  • 2016 | Queensland Arrival: Expansion continues with the opening of Givenchy Pacific Fair on the Gold Coast.
  • 2016 | Melbourne Luxury: Givenchy Chadstone officially opens at the "Fashion Capital," Chadstone Shopping Centre.
  • 2019 | Department Store Presence: The partnership expands into luxury retail with the Givenchy Concession at David Jones, Sydney.

The Off-White Partnership

  • 2017 | The Off-White Era: MARAIS brings Virgil Abloh’s vision to Australia, launching the first Off-White store at QV Melbourne, followed shortly by a second location at Westfield Sydney.
  • 2018 | Sydney Milestone: The Off-White Boutique opens at Westfield Sydney, furthering the brand’s national presence.

Pioneering Global Collaborations

  • 2017 | A World First for Chanel: MARAIS Women makes fashion history by hosting the world’s only "all-categories" Chanel Pop-Up for the Métiers d’Art Pre-Fall 2017 collection.
  • 2019 | Loewe Paula's Ibiza Pop-up in Australia: LOEWE debuted its highly anticipated Paula’s Ibiza collection in Australia with an exclusive pop-up at MARAIS, located in the heart of Melbourne.

Modern Growth & Digital Transformation

  • 2021 | Digital Evolution: The brand goes global with the official launch of MARAIS Online.
  • 2022 | Men’s Flagship Relocation: A new era for menswear begins with the opening of the MARAIS Men flagship at QV Melbourne.
  • 2023 | Chadstone Menswear: The MARAIS Men footprint expands to Chadstone Shopping Centre.
  • 2024 | The Expansion Milestone: A banner year for the brand, marked by the dual openings of MARAIS Women at both Chadstone and QV Melbourne.