WOOYOUNGMI

Discover the captivating evolution of men's ready-to-wear fashion through WOOYOUNGMI, Korea's trailblazing label. Since its inception in 2002, the brand has defied norms, infusing classic menswear staples with a refined nonchalance that embodies the ideal man's spirit. Central to its success is the dynamic duo of Woo Youngmi and her daughter, Katie Chung, who served as joint creative directors from 2014 to 2020. Under their guidance, WOOYOUNGMI blossomed into a haven for the romantic bohemian urbanite, blending modernized tropes with traditional craftsmanship. Think hyper-emphasized collars, ruffled plackets, and vibrant acidic-toned fabrics, all harmonized with the brand's signature slouchy silhouette. Now, with Youngmi back at the helm since 2020, WOOYOUNGMI continues to redefine menswear, striking the perfect balance between masculine strength and subversive romanticism.

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