THUG CLUB MEN

Founded in Seoul, South Korea, in 2018 by designers Min and Kwon, Thug Club has rapidly become a notable streetwear brand. Drawing inspiration from Seoul's youth street culture, particularly skateboarding, hip-hop, and motorcycle subcultures, the brand quickly gained attention. A pivotal moment was the viral success of their "SUCK MY DICK" boxers in 2021, which propelled them to release more apparel. Thug Club is recognised for its bold and distinctive aesthetic, characterised by custom embroidery, unique logo hardware, oversized silhouettes, and impactful graphics. This unique style has cultivated a strong following, attracting international artists such as A$AP Rocky and SZA.

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