The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand adidas has revolutionized the industry, creating a new category in fashion. Y-3 represents design, true craftsmanship, and the future in sportswear.  The fusion of innovative design, sport functionality, fashion elegance and spotless craftsmanship all accumulate to the success of Y-3. Today, Yohji Yamamoto continues to defeat the ordinary with his endless creativity. He continues to show during New York and Paris Fashion Week with couture and collaborations with designers.