Established in 2013 by Mike Amiri, AMIRI offers a range of ready-to-wear pieces influenced by the rock subcultures of 1990s Los Angeles. The brand gained rapid popularity, particularly among celebrities in Hollywood, for its distinctive rock-and-roll aesthetic that perfectly encapsulates a laid-back, Californian vibe. Crafted in downtown LA, AMIRI's collection features playful essentials such as distressed denim, paint-splattered leathers, and vibrant embellishments, all made with ethically sourced materials from around the world. Blending grunge influences with expert craftsmanship, AMIRI stands out as a premium label that epitomizes a rebellious, youthful spirit.