ロエベ アナグラム

The Story Behind the LOEWE Anagram

Founded in Madrid in 1846, LOEWE is one of the world's oldest luxury houses, built on a deep tradition of Spanish leather craftsmanship. Its most enduring symbol is the Anagram, a quadruple-L insignia designed in 1970 by Spanish artist Vicente Vela. Drawing on the folded form of the branding irons historically used to mark the house's leather, the four interlocking letters echo the weaving and looping gestures of the artisan's hand, giving the mark both heritage and movement.

Discover the Anagram Collection Online

At MARAIS, the Anagram appears across a considered edit of pieces for every wardrobe. From embossed leather goods to logo-led knitwear and accessories, the motif is applied with the restraint that defines the house, never shouting, always recognisable. It is an emblem that reads as quietly assured rather than overtly branded, which is precisely why it has become a favourite among those who value craftsmanship over conspicuous logos.

Anagram for Women

For her, the Anagram threads through the wider Loewe for Women edit, from jacquard knits and tailored ready-to-wear to the structured leather pieces the house is known for. The same insignia anchors the women's Loewe bags collection, where it embellishes hardware, charms and embossed leather on silhouettes built to be carried for years.

Anagram for Men

The Loewe for Men range brings the motif to T-shirts, knitwear, footwear and small leather accessories, balancing the brand's artisanal heritage with a clean, contemporary sensibility that suits both everyday dressing and statement looks.

Shop the LOEWE Anagram Collection at MARAIS

MARAIS brings the world's most coveted luxury houses to Australia, and the LOEWE Anagram edit is a considered way to invest in genuine heritage. Explore the collection online and add an icon of Spanish craftsmanship to your wardrobe.