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The Story Behind Gentle Monster
Gentle Monster was founded in Seoul in 2011 by Hankook Kim, alongside co-founder Jay Oh, with a singular ambition: to treat eyewear as an art form rather than an afterthought. The name captures the brand's philosophy perfectly, pairing the gentle, wearable refinement of its frames with the monstrous individuality and attitude they project. Within a decade, the South Korean label had grown into one of the most recognisable names in luxury eyewear, celebrated as much for its boundary-pushing design as for its theatrical, gallery-like flagship spaces.
Design as Wearable Sculpture
What sets Gentle Monster apart is its commitment to experimentation. Oversized shield constructions, seamless wraparound lenses and faceted, architectural detailing transform each pair into a piece of wearable sculpture. The result is eyewear that feels futuristic yet remains effortlessly wearable, equally at home with tailoring or off-duty denim. This balance of sculptural form and everyday ease has made the brand a favourite of stylists, collectors and fashion editors alike.
Sunglasses and Optical Frames
The collection spans both statement sunglasses and refined optical frames. The sunglasses lean into drama, with bold silhouettes and tinted lenses that command attention, while the optical range offers cleaner, geometric shapes designed for everyday wear. Together they reflect a house that understands eyewear as the finishing gesture of a considered wardrobe.
Collaborations and Cultural Influence
Gentle Monster's cultural reach extends well beyond its frames. High-profile partnerships with Maison Margiela, BLACKPINK's Jennie and campaigns fronted by Tilda Swinton have cemented its status at the intersection of fashion, art and pop culture, where its immersive installations are as talked about as the eyewear itself.
Shop Gentle Monster at MARAIS
MARAIS brings the most coveted luxury labels to Australia, and our edit of Gentle Monster eyewear is no exception. Browse the collection at our one-stop fashion boutique and invest in distinctive, sculptural frames that bring a sense of artistry to your everyday look.