WE11DONE 女士系列

The Story Behind WE11DONE

WE11DONE was founded in Seoul in 2015 by Dami Kwon and Jessica Jung, growing out of their influential concept boutique Rare Market. Pronounced "well done", the label set out to redefine contemporary luxury through a distinctly modern Korean sensibility, merging minimalist tailoring, streetwear influences and references to the late 1990s and early 2000s. Within a few short years it had become one of the most recognisable names in avant-garde fashion, worn by figures such as G-Dragon, Kylie Jenner and Justin Bieber.

A Gender-Fluid Approach to Design

Much of what makes the house compelling is its fluid attitude to silhouette. A significant part of the collection crosses effortlessly between menswear and womenswear, and the women's edit shares the same considered tailoring and relaxed proportions as the WE11DONE men's collection. The result is clothing built around individuality rather than convention, where sharp outerwear sits alongside oversized knits and easy, logo-led essentials.

Signature Detailing and Iconic Emblems

The label is instantly recognisable for its graphic branding and playful emblems, from the signature WE11DONE bear to bold logo placements rendered in embroidery and print. These details bring a sense of wit to otherwise minimalist pieces, giving everyday staples a collectible, distinctly contemporary appeal that has made the brand a favourite among stylists and fashion editors.

Discover the WE11DONE Sale

For those looking to invest in the label at a considered price, our edit extends to reduced pieces in the WE11DONE men's sale, offering the same avant-garde design and craftsmanship across selected styles. It is an ideal entry point into the brand's distinctive aesthetic.

Shop WE11DONE Women at MARAIS

MARAIS brings the world's most coveted luxury labels to Australia, and our WE11DONE women's edit is no exception. Browse the collection at our one-stop fashion boutique and embrace a modern Korean vision of luxury that balances minimalist refinement with effortless, off-duty attitude.