CREED
The Storied Heritage of the House of Creed
Few names in perfumery carry the mystique of Creed. The house traces its heritage to 1760, when, according to its own history, James Henry Creed established the maison and went on to dress and scent European royalty, relocating to Paris under the patronage of Napoleon III and Empress Eugenie in 1854. What is beyond question is the artistry of the modern era: Olivier Creed, the sixth generation to lead the house, took the helm in 1985 and transformed a quiet atelier into one of the most coveted names in luxury fragrance.
Master Perfumery and the Millesime Standard
Every Creed fragrance is composed at Millesime concentration, an Eau de Parfum strength the house borrowed from the language of fine wine to signal exceptional quality and longevity. This commitment to richness and craftsmanship is why Creed remains a benchmark for collectors who value depth, character and presence over fleeting trend. In 2023, the house entered a new chapter following its acquisition by luxury group Kering, securing its place among the world's pre-eminent fashion and beauty maisons.
Signature Scents: Aventus and Green Irish Tweed
Creed's reputation rests on a handful of legendary compositions. Green Irish Tweed, released in 1985, marked the brand's mainstream breakthrough with its fresh, green fougere character. Aventus, launched in 2010 to mark the house's 250th anniversary, became a modern icon, its smoky pineapple-and-birch signature inspired by the triumphs of Napoleon Bonaparte. Together with treasures such as Millesime Imperial, these fragrances define a wardrobe of scent that is at once historic and unmistakably contemporary.
Shop the Creed Collection at MARAIS
As a luxury fashion destination, MARAIS curates the Creed collection for the discerning Australian wardrobe, bringing the house's celebrated craftsmanship to discerning collectors. Whether you are drawn to the crisp sophistication of Green Irish Tweed or the bold magnetism of Aventus, each fragrance is an invitation to wear a piece of perfumery history. Explore the Creed collection at MARAIS and discover a scent that lingers as memorably as the house that created it.