The Alternative Denim House Founded by Renzo Rosso
DIESEL was founded in 1978 by Renzo Rosso in the Veneto region of northern Italy, conceived as an alternative jeans brand at a moment when diesel was the alternative fuel of the day. From the outset, Rosso set out to create the world's most innovative denim, experimenting with stone washes, distressing and vintage finishes that gave each pair a lived-in character. Decades on, that pioneering spirit endures, and DIESEL stands as a true alternative within the premium fashion landscape, rooted in denim mastery yet unafraid to push form, finish and attitude.
Discover the DIESEL Men's Online Collection
At MARAIS, the DIESEL men's edit gathers the label's most wearable pieces in one place, from treated denim and graphic jersey to relaxed outerwear and refined everyday staples. Each style sits comfortably within our wider men's designer clothing range, making it easy to build a wardrobe that balances Italian craftsmanship with confident, contemporary ease.
DIESEL Men's Jeans & Denim
Denim remains the heart of the house. DIESEL jeans carry the brand's signature treatments, from heavily washed and distressed finishes to cleaner, more tailored silhouettes, offering versatility across slim, straight and relaxed fits. Whether dressed up with a crisp shirt or worn down with a worn-in tee, they anchor any look with effortless attitude.
DIESEL Men's Shoes & Accessories
Complete the silhouette with the brand's footwear and finishing touches. The DIESEL men's shoes collection pairs sport-luxe sneakers with rugged, street-ready soles, while the accessories edit brings belts, bags and small details that sharpen everyday dressing. Together they round out a head-to-toe DIESEL wardrobe with the label's distinctive industrial edge.
Shop DIESEL Men's Clothing at MARAIS
MARAIS brings the world's most sought-after labels to Australia, and DIESEL sits proudly within our broader men's designer fashion destination. Explore the full-price collection or browse current DIESEL sale styles, and for those shopping across the household, the label's DIESEL for women edit carries the same denim heritage. Bring the brand's alternative spirit into your everyday wardrobe with MARAIS.