Juun.J created his label “Lone Costume” in 1999. After showing at Seoul Fashion Week, Lone Costume became one of the most sought after brands, quickly gaining a cult following with Asia Times selected Juun.J as one of the top four notable designers to watch. In 2007, Juun.J debuted his namesake label during Paris Menswear Fashion Week to great acclaim. Deconstructing traditional ideas in menswear, Juun.J’s decidedly modern approach to design is deeply rooted in his masterful knowledge of classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this ‘Street Tailoring’. His avant garde design and classicism with his precise tailoring continues to be a tour de force in the evolution of menswear.