Mike Amiri started his eponymous brand staging pieces for musicians embedded in the Californian landscape and design projects for American fashion brands looking for rock ‘n’ roll inspiration. From this grow, the Amiri Collection was born in 2014 as an exclusive capsule within the Los Angeles boutique Maxfield, and in 2015 expanded into women’s ready to wear. Designed to incorporate elements of Californian culture understood by natives, while also featuring elements to define a a new, modern form of luxury, Amiri has amassed a legion of followers and has secured placement within many of the most coveted global luxury retailers